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This site states the following, "For more than 32 years,." Our analyzers observed that the web site stated " Continue to set the standard for quality." The Website also stated " We offer a wide selection of top quality bucktails. Designed specifically for Musky, Northern Pike, Bass and Striper. And, we offer many different models with hundreds of color combinations available. News from the Grim Reaper! Grim Reaper Lures has been sold. Be on the look out for a new website too, which may even have a new lure or two youll want to try out! Grim Reaper Equals Quality." The website's header had pike as the most important keyword. It was followed by musky, bass, and musky baits which isn't as highly ranked as pike. The next words the site uses is bucktails. fishing lures was also included and could not be understood by web crawlers.